Professional expert Jeffrey Ryals tells us that online reputation management is already established as a practice for most companies in the developed world, but in 2023, it will become even more important. The COVID-19 pandemic, for instance, has heightened the importance of this discipline, making it a necessity. The practice has evolved in recent years to utilize a content moderation system to keep bad or false reviews to a minimum. The following are trends for the year 2022 in the field of online reputation management.